Thursday, October 7, 2010

Rehydrate & Re-energize with Perrier


First things first, nothing can come between a man who needs to quench his thirst and the sun who never fails to do its job—expose heat. In this picture, you can “somewhat” see a small crowd in the background holding up melting cameras.  The small crowd could present itself as the audience in the ad, and by making that implication, it’s obvious that a special event is taking place. The tennis racket and tennis ball help provide evidence that the event happening in this ad is, obviously, a tennis tournament. The dude by the sideline is being portrayed as desperate man reaching for a bottle of Perrier, so we can infer that he is one of the competitors, a very thirsty one who seemed to be in the middle of his game when, out of the blue, his thirst needed to be satisfied. One big factor illustrated in this ad is the sun. The sun may not be present in this picture but the melting objects prove otherwise.  Everything in this picture is melting:  the man’s shoe, his tennis ball and racket, a plastic chair, and also the cameras of the audience.  That may imply that it is a terribly hot day.  On the other hand, the ice in the cooler is not melting; which is funny because ice—proven by science—undergoes a melting state. This ad may evidently appeal to athletes or, in general, people who are in need to quench their thirst. It may also be implying that, by drinking this product, it can hydrate you more effectively in many ways than water can. Most importantly, this drink implies that in moments of stress, Perrier will help hydrate and reenergize a person. This ad is very promising to its audience, because it portrays that Perrier can rehydrate you in a hot, sunny day.

Click here for comment link.

Tuesday, September 14, 2010

Leche Flan.

                Leche Flan is one of my favorite Filipino desserts growing up.  One of the reasons why it was my favorite was because we only had it on occasions- if we had a party or if we are having someone special over for dinner, so it was very rare for me to eat.  Whenever it's around me, best believe I have a fork ready to munch on it.  The other reason is because I’ve always thought it was delicious.  Leche Flan, or ‘flan’ as they call it out here, has a very smooth texture, and a sweet taste that creates little chills for your taste buds; even the smell of it makes your nose tingle.  It's caramel goodness makes your mouth drool.  The word ‘leche’ means milk, and ‘flan’ means custard.  Unfortunately for me, the dish was always “bakery-bought” and never cooked homemade, but the ingredients did appear in google so that helped me out. 



What you will need:
  • o   1 (390g) can of evaporated milk
  • o   1 (390g) can of condensed mimlk
  • o   10 egg yolks
  • o   1 teaspoon of vanilla extract
  • o   1 cup sugar
  • o   ¾ cup of water

The directions:
o  In a saucepan, mix the sugar & water. Bring to a boil for a few minutes until the sugar caramelize.
o  Pour the caramelized sugar into aluminum moulds - you can use any shape: oval, round or square. Spread the caramel on the bottom of the moulds.
o  Mix the evaporated milk, condensed milk, egg yolks and vanilla by hand or blender.
o  Gently pour the mixture on top of the caramel on the aluminum moulds. Fill the moulds to about 1 to 1 1/4 inch thick.
o  Cover moulds individually with aluminum foil.
o  Steam for about 20 minutes
OR
o  Bake for about 45 minutes. Pre-heat oven to about 370 degrees.
Before baking, place the moulds on a larger baking pan half filled with very hot water. Let cool then refrigerate.
o  To serve: run a thin knife around the edges of the mould to loosen the Leche Flan. Place a platter on top of the mould and quickly turn upside down to position the golden brown caramel on top.