First things first, nothing can come between a man who needs to quench his thirst and the sun who never fails to do its job—expose heat. In this picture, you can “somewhat” see a small crowd in the background holding up melting cameras. The small crowd could present itself as the audience in the ad, and by making that implication, it’s obvious that a special event is taking place. The tennis racket and tennis ball help provide evidence that the event happening in this ad is, obviously, a tennis tournament. The dude by the sideline is being portrayed as desperate man reaching for a bottle of Perrier, so we can infer that he is one of the competitors, a very thirsty one who seemed to be in the middle of his game when, out of the blue, his thirst needed to be satisfied. One big factor illustrated in this ad is the sun. The sun may not be present in this picture but the melting objects prove otherwise. Everything in this picture is melting: the man’s shoe, his tennis ball and racket, a plastic chair, and also the cameras of the audience. That may imply that it is a terribly hot day. On the other hand, the ice in the cooler is not melting; which is funny because ice—proven by science—undergoes a melting state. This ad may evidently appeal to athletes or, in general, people who are in need to quench their thirst. It may also be implying that, by drinking this product, it can hydrate you more effectively in many ways than water can. Most importantly, this drink implies that in moments of stress, Perrier will help hydrate and reenergize a person. This ad is very promising to its audience, because it portrays that Perrier can rehydrate you in a hot, sunny day.
Click here for comment link.
